In short, we want our jokes to be inclusive and not punch down. Still, we want to remain mindful of whether certain elements of that world are welcoming to all players. Goofy jokes and occasional mature innuendos are part of WoW, and probably always will be. As a team, we want the world they see to stand as an expression of our talents and principles. World of Warcraft is meant to evolve over time, and every day, new players from every walk of life and every corner of the world experience our in-game content for the very first time. Nonetheless, we believe these changes are worthwhile. In a game that has thousands of art elements and a word count in the millions, we recognize that these updates will amount to very few total changes overall. The player feedback influenced many gameplay improvements we’re working on for patch 9.1.5, and our internal feedback identified some in-game content that is inconsistent with our goal of building an inclusive and welcoming game world.
During this time, we also gathered a great deal of feedback from players on practically every aspect of the game. In early August, we set up internal channels where the WoW team could share feedback on content that doesn't represent who we are as a team today. These updates are a relatively small part of a comprehensive, company-wide effort to improve the WoW team and Blizzard as a whole, but they’re important to us as developers. Over the last few weeks, artists and writers across the WoW team have updated a small number of old quests, art assets, names, and dialogue that we identified as outdated and inconsistent with our values as a team.
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